As we’ve evolved from a group blog to focused charity, the way we refer to the organization and the way others refer to it has evolved as well. More often than not, we refer to Mothers Fighting For Others by the acronym, MFFO. Social media efforts have certainly helped encourage the transition. The popular use of hashtags to follow a conversation on Twitter, like #MFFO, played a major role in influencing our identity. We even changed our Twitter profile to @mffodotorg. (BTW, @twitter, we’d still love to get the dormant @MFFO. Please?)
To reflect this use, we’ve changed our logo to the design you see above right. We think it effectively brings the essence of the former logo into a new design that does a better job of quickly communicating who we are.
We like it. What do you think?